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Programme Objectives

The programme is intended for those seeking a career in Business Administration and/or Marketing. It arms prospective executives with the knowledge and disciplines required for the effective running of the business.

This programme also satisfies the growing demand for a course offering in-depth study and a high degree of specialisation. It is highly professional and aims to train and prepare managers with a blend of educational knowledge and practical experience.

At the end of the programme, the students will have:

  • A sound theoretical knowledge and practical skills relating to the marketing function.
  • A high level of interpersonal and mass communication skills, the capacity for self-development, and the capacity to respond to changes in business environment.
  • The ability to identify and analyse business problems, collect relevant data so that business, marketing plans and policies can be effectively formulated and implemented.

 
Programme Structure

Students usually require completion of 8 core modules in Year One and Two respectively. In Year Three (final year), students need to complete 4 core modules, 2 elective modules and a compulsory dissertation to be conferred a Bachelor of Science (Hons) in Business Administration (Marketing) degree.

Year One (8 Core Modules awarded by Informatics Academy)
W1001 Principles of Management
W1002 Principles of Quantitative Methods
W1003 Principles of Accounting
W1004 Principles of Business Communication
W1006 Economics
W1007 Management 1
W1005 Accounting
W1008 Marketing
 
Year Two (8 Modules)
WA201 Principles of Business Law
WA202 Quantitative Methods
WA204 Information Technology Management
WA208 Managerial Economics
WA203 Human Resource Management
WA205 Consumer Behaviour
WA206 Business Finance
WA207 Marketing Research
 
Year Three (4 Core, 2 Elective, 1 Dissertation)
4 Core Modules:
WA 301 Marketing Communication Strategy
WA 302 Strategic Management
WA 303 Strategic Marketing Management (Planning & Control)
WA 304 Strategic Marketing Management (Analysis & Decision Making)
 
Elective Modules (Choose any two):
WA 305 Marketing of Services
WA 306 Business-to-Business Marketing
WA 307 International Marketing Strategy
WA 308 Electronic Marketing
 
Compulsory Project:
WA 400 Management Project (Dissertation)

 
Career Opportunities

Upon graduation, students will be able to find career opportunities as a Manager or executive position in area of Administration, Human Resource, Business Development, Marketing, Public Relations, Finance and Sales.

 
Admission Requirements

  • Under construction

 
Programme Structure and Duration
Academic Calendar: January & August
Duration:

Students should aim to complete the programme within 3 years. The maximum duration of the programme is 4 years.

Programme Delivery:

  • Delivered through e-learning

Method of Assessment:

Students are accessed based on assignments and examinations for every module. The final grade for the module awarded is based on the following:

  • Coursework 40% & Final Examinations (3 hours written exam) 60%.
  • Both the coursework and written examination must each be passed at the pass mark of 40% in order to achieve a pass in the module.
  • All examinations are held in January, May and September. All results are moderated during July or February and official results will be made known about 1 month after the moderation.

 
Administrative Details

Administration Fees : RM700 (Non-Refundable)
Course Fees : Please contact us for more details

 
Contact Us

Informatics Kuala Lumpur
E-0-2 Megan Avenue 1, 189 Jalan Tun Razak, 50400 Kuala Lumpur (map)

Course Enquiry Hotline : 1-800-88-2388
Tel: 03-2166 4928
Email : callcentre@informatics.com.my
SMS : 016-214 3151

Opening Hours :
Monday – Friday : 9.00am to 9.00pm
Saturday : 9.00am to 5.00pm
Closed on Sundays and Public Holidays

* Information here is subject to changes without prior notice.

 
Programme Objectives
Programme Structure
Career Opportunities
Admission Requirements
Programme Structure and Duration
Administrative Details
Contact Us
 
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